Why Google Goes Chrome

Aside from the obvious “because they can” here are a couple reasons why Google would add another browser to an already seemingly crowded market.

1. Cloud computing optimization and access. Google has a lot riding on cloud computing which means they have a lot riding on other company’s browsers… until now. I guarantee you that Chrome will be “optimized for internet apps” giving Google an edge on Microsoft in the cloud and control over the technological advancement of internet based applications. *Chrome could even signal the real launching point for the popularity of Google’s app suite.
2. “What if…” Let’s face it, you can’t win a race you’re not in and Google can afford to enter this race. Let’s just say for a moment that Chrome becomes extremely popular and billions of people begin using it. If this were to happen the pay out for Google would be amazing, just in product control and optimization let alone the potential for better ad integration.

Google is smart enough to hedge their bets strategically by, for example, optimizing their products for the iPhone. This is important because if Google Android doesn’t take off, they’ll still have branding embedded in the most popular mobile platform out there.

Now, that being said I never intended my blog to be all about Google but I just saw (and heard) so many goofy headlines about why Google would launch Chrome that I felt like chiming in.

-Richard

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