Why Google Goes Chrome

Aside from the obvious “because they can” here are a couple reasons why Google would add another browser to an already seemingly crowded market.

1. Cloud computing optimization and access. Google has a lot riding on cloud computing which means they have a lot riding on other company’s browsers… until now. I guarantee you that Chrome will be “optimized for internet apps” giving Google an edge on Microsoft in the cloud and control over the technological advancement of internet based applications. *Chrome could even signal the real launching point for the popularity of Google’s app suite.
2. “What if…” Let’s face it, you can’t win a race you’re not in and Google can afford to enter this race. Let’s just say for a moment that Chrome becomes extremely popular and billions of people begin using it. If this were to happen the pay out for Google would be amazing, just in product control and optimization let alone the potential for better ad integration.

Google is smart enough to hedge their bets strategically by, for example, optimizing their products for the iPhone. This is important because if Google Android doesn’t take off, they’ll still have branding embedded in the most popular mobile platform out there.

Now, that being said I never intended my blog to be all about Google but I just saw (and heard) so many goofy headlines about why Google would launch Chrome that I felt like chiming in.

-Richard

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GOOGLE DECLARES AD WAR:

Google Ad Pitch Strategy Revealed

To all broadcasters, agency reps, media buyers, radio folks, newspaper, billboard, magazine, and all other ad supported media out there… Google’s CEO has declared war on you and entire ad supported business model be it television, print, web or whatever. You see, last week Google CEO Eric Schmidt appeared on CNBC’s Mad Money with Jim Kramer and while the majority of the show focused on Jim cheerleading for Google stock, Mr. Schmidt uttered 2 words during the program that caught my attention “Measurable Advertising.” That’s right, Google has discovered your weak link and they just let the cat out of the bag.

(Insert cliché of choice here equivalent to “The time is now!”).

So, assemble your greatest minds, begin new research projects, prepare to storm the Neilson gates or whatever you need to do, but focus your efforts on how you’re going to compete against “Measureable Advertising” because like it or not, Nielson may have met its match and you may soon be taking a check from Google’s ad placement technology.

Not possible? Okay, let’s see:

• Google already has self ad-serving tools for placing one’s own television, radio and internet ads.
• Google will continue growing these types of partnerships until they can deliver ads across multiple platforms to any region or demographic in the country (or world).
• Google data vs. Nielson data.

Good luck, the edge is in the measurement.

-Richard



Terry Heaton also has a nice take on Eric Schmidt’s appearance on his Pomoblog titled: Local media companies need to “listen” to Eric Schmidt

Google launches free ad serving From Lost Remote, by Cory Bergman

Also recommended: Nikesh Arora at the Marketing Society Annual Conference

-Richard

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