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Entries tagged as ‘customers as spokespeople’

ANNOUNCING: New Small Biz Resource

November 10, 2008 · 1 Comment

Due to their popularity the small business articles I’ve been posting over the last month are evolving. Originally (and still) posted on www.RABpromo.com, the series “Your Business Beyond Email: Basic Multimedia Marketing is having it’s chapters broken out into individual articles and polished up their new home www.InovediaMarketing.com, a new marketing resource for advice, tips and discussion. Articles posted so far include: “How to” and Demonstrational Video Tips & Tricks, Using Customers as Spokespeople, Choosing a Videographer, Connecting With Customers: Marketing Tips and 6 Random Rules for Owning a Website. These and new articles will be hosted on InovediaMarketing.com. Where I hope you will help me create a new, more comprehensive “NEW MARKETING” resource for small businesses.

“My intent is to get you thinking about more creatively engaging your customers and perhaps remove some of the new media marketing mystique. My goal is to get you beyond advertising using conversational marketing. -Richard”

WHY NOW? In a time when the economy is tanking, friends and colleagues who build websites are busier than ever. Makes sense, I guess, as the web offers small businesses (all businesses really) cost effective ways to grow. Unfortunately, what many small business owners don’t see are the endless possibilities beyond the website and how they can use the web to start very profitable conversations. These conversations can build customer loyalty, deliver monetize-able research, entertain or otherwise gain attention (or trust) and even provide alternative revenue streams.

Please check it out, spread the word and send me your feedback on the new site to Richard @ RABpromo dot com.

inno-ad-nextlevelmark

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Categories: ...to check out · How to... · New Media / Marketing / Small Businesses · News · Tips for Small Business
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Your Business Beyond Email: Basic Multimedia Marketing

September 28, 2008 · 1 Comment

This series of articles is evolving into the new marketing resource for small businesses www.InovediaMarketing.com. This is an effort to create a more comprehensive marketing resource  and improve this site’s continuity. This link will take you to the  Tips “How to and Demonstrational Video.”

inno-banner-engaging-sm-bizWith a mission to empower small businesses to be more engaging, creative and unique, I hope this new website becomes your go-to resource for “New Marketing” ideas and information. Thank you for your understanding and any feedback emailed to Richard @ RABpromo dot com.

-Richard


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Categories: Editorial · How to... · New Media / Marketing / Small Businesses · Tips for Small Business
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